Performance Marketing Manager

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business. You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK’s most recommended business bank.

We are rare amongst banks in that our senior leadership team have backgrounds at worldleading fintechs, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same.

Role Description

The Performance Marketing Manager at Allica Bank is responsible for scaling customer growth across our Business Bank Account and Lending products while maintaining an efficient CAC:LTV. This role combines strategic thinking with hands-on execution. Working closely with the team,you’ll bring strong analytical rigour, marketing instinct, and a bias for action - using data, automation, and AI to drive performance at scale.

Principal Accountabilities

Performance Marketing Execution & Strategy

• Lead hands-on campaign execution and strategy across Paid Social (with a focus on Meta Ads), Paid Search, PMax, and other key channels. 

• Optimise creative, user journeys, campaign structures, and targeting, with structured experiments & test-and-learn roadmaps to scale results efficiently. 

• Plan and deliver acquisition initiatives that balance near-term results with long-term growth goals.

Data & Reporting 

• Ensure all activity is tracked comprehensively and maintain accurate reporting of campaigns and creative. 

• Provide clear and actionable recommendations by analysing performance data.

Team & Vendor Management 

• Manage and develop a small team, fostering ownership and executional excellence.  Oversee agency and partner performance, ensuring alignment with KPIs and quality standards.

Marketing Technology & Automation 

• Set up and optimise workflows and integrations using tools like HubSpot and Zapier.

• Use AI and automation to improve speed, scale, and campaign effectiveness.

Cross-Functional Collaboration 

• Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition. 

• Contribute to go-to-market planning and unify performance with brand-led growth.

Personal Attributes & Experience Skills & Experience

• 4+ years hands-on experience executing and scaling high-performing Performance Marketing campaigns, ideally with a strong focus on Meta Ads and Google ads within Fintech. 

• Owned and delivered robust test-and-learn processes at scale, with specific focus on creative testing systems and user journey testing. 

• Strong modelling and analysis skills using Excel and other analytics & visualisation tools.

• Strong understanding of attribution, tagging, and offline conversion tracking, with experience optimising campaigns to pipeline events. 

• Familiar with HubSpot, Zapier, and basic no-code automation. 

• Experience managing at least 1-2 direct reports and external partners. 

• Working proficiency with SQL is desirable

• Exposure to Financial Promotions or regulated industries is desirable

Mindset & Working Style 

• Analytical and data-driven - comfortable making decisions from performance metrics.

• Proactive and self-starting working with speed and autonomy. 

• Use AI tools and automation to enhance efficiency and results. 

• A fast learner who thrives in high-growth, fast-moving environments. 

• Motivated by impact and passionate about helping established businesses thrive through better banking.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Don’t tick every box?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

Flexible working

We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.

Diversity

We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.

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