Product and Services Marketing Manager

This is a remote position.

Mind Partners is an executive search firm with offices in London and Paris. We are partnering with Arkance to appoint their Partner Marketing Manager position.Your mission will be to ensure EMEA product and services market by aligning offerings with market needs and customer expectations.

You will consolidate and share market and customer insights, translating them into a clear, impactful positioning that supports both business competitiveness and go-to-market clarity.

You will play a key role in fostering cross-functional collaboration by diffusing market culture across teams and aligning stakeholders around a common vision.

As an organisational pivot point, you will bring strategic alignment, clarity, and trust while ensuring that offerings are not only well-designed but also market-ready and compelling.

Understand the market & customer needs

• Conduct in-depth market analysis and competitive intelligence across the EMEA

region, taking into account the diversity of local markets.

• Conduct customers interviews, collect feedback, identify customer personae/Ideal

Customer Profile, pain points, use cases.

• Develop deep understanding of key industries (AEC, manufacturing, infrastructure).
• Support the definition and maintenance of Ideal Customer Profiles (ICP) and

buyer/user personas, ensuring they are continuously updated, documented, and

shared across teams as part of a structured knowledge management approach.

Shape the offering & messaging

• Define the positioning and value proposition
• Transform the features into benefits and define the messaging
• Contribute to the structuring and packaging of the offer (bundles, pricing…)
• Align the different teams (Marketing, Services, Sales) on messaging

Drive the go-to-market (GTM)

• Build and execute multichannel GTM plans in partnership with Services (consulting

and development), Sales and Marketing teams.

• Support sales enablement with tailored materials (battle cards, success stories,

sales training materials, email templates).

• Support brand and demand generation efforts through marketing enablement

including:

o Messaging and offering briefs and frameworks

o Content for brochures, website, campaigns, webinars...

Track, iterate and improve

• Promote the products/services
• Define and monitor key metrics
• Manage and maintain feedback loops to continuously refine the GTM approach
• Communicate results and insights internally to influence the roadmap
• Work closely with Services teams to evaluate, harmonise, and develop service

offers aligning them with market needs, technical insights, and partner ecosystems

to continuously evolve the EMEA products and services portfolio.

We are looking for candidates with strong SaaS experience with 2 to 5 years of experience.

Key benefits of the role :

• You will lead strategic marketing initiatives with real business impact and work with

teams across Europe to help transform a locally-led marketing organisation into a

global center of excellence.

• You will influence product positioning and go-to-market across European markets
• You will collaborate cross-functionally and align key teams around a shared vision.
• You will impact the built environment: Digital transformation in AEC, manufacturing,

and infrastructure sectors is the way of the future for driving more sustainable

building and manufacturing.

ARKANCE's purpose is to build a better world and you will be joining a fast-growing,

mission-driven organisation backed by backed by a leader in the French leader group

Monnoyeur.

Requirements

You held a Bachelor’s degree in Business, Marketing, Communication or related field.

You have 2 to 5 years of experience in Product Marketing in a SaaS environment.

You have experience leading end-to-end positioning and go-to-market strategy, tailoring

messaging to key customer segments and personas, enabling teams with a

differentiating narrative, and continuously refining it based on field feedback.

Finally, you master HubSpot, Canva and WordPress, NetSuite, Airtable, Miro and their

internal communications tools, MS Sharepoint and Outlook.

Benefits

On offer

Is an attractive package of about £65K to £75K to be defined depending on candidates experience and expectation

Originally posted on Himalayas