GTM Financial Services Director

GTM Director
We're looking for a commercially driven Go-To-Market leader to own how Treatwell takes its Financial Services products to market across Europe. Working closely with our sales teams and leaders, and with Product, you'll turn our roadmap into revenue, with a particular focus on growing our financial services product line. 

At Treatwell we don't just sell software: we help Europe's best salons and spas digitalise their business, grow their revenue and improve the experience they offer their clients.

You'll be the strategic owner of go-to-market for Treatwell across Europe. With a strong commercial mindset and a highly collaborative approach, you'll define how we position, price, package and launch our products, and partner with Sales to turn them into real, measurable revenue.

You will be responsible for:

• Commercial go-to-market strategy: Own and lead Treatwell's European go-to-market strategy for its new suite of Financial Services products, defining target segments, positioning, pricing, packaging and commercial priorities, with a clear focus on revenue growth.
• Financial services revenue: Own and lead projects that drive revenue for the financial services product line, from payments to new financial solutions, setting clear targets and taking accountability for results.
• Sales partnership: Work closely with our sales teams and sales leaders across markets to shape commercial plans and targets, and turn go-to-market strategy into pipeline, deals and revenue.
• Sales enablement & playbooks: Build scalable playbooks, pricing guidance, sales narratives and training that help local market teams sell our products and drive adoption on the ground.
• Product launches: Partner with Product to bring new products and features to market, from validation and pilots through to full European rollout, bringing the commercial and customer perspective into the roadmap.
• Product-led growth: Alongside our sales teams, build in-app and self-serve sales motions that help adoption and revenue scale efficiently.
• Cross-functional leadership: Partner with Product, Supply, Finance, Operations, Legal and local market teams to embed payments into acquisition, onboarding, account management and retention.
• Strategy into execution: Translate strategy into clear execution plans with owners, timelines and KPIs, proactively removing blockers and driving accountability across teams that don't report directly into the role.
• Commercial performance & optimisation: Track and drive adoption, revenue and margin across markets, using data and customer insight to optimise pricing, packaging and the sales funnel.
• Stripe partnership: Manage Treatwell's strategic partnership with Stripe, acting as the senior commercial point of contact and aligning joint go-to-market plans and growth priorities.

About you

• Proven experience in go-to-market, commercial strategy or sales strategy roles within a fast-growing digital or tech company (marketplaces, SaaS, delivery, fintech or similar)
• Strong commercial focus, with a track record of owning revenue targets and driving measurable growth
• Multi-market experience is a must: you've worked closely with sales teams and sales leadership across multiple markets
• Experience leading commercial strategy across multiple markets, ideally in a central or group-level role
• Strong analytical skills and confidence building business cases, commercial models and senior leadership updates
• Excellent stakeholder management and the ability to influence and drive accountability without direct authority
• Exposure to payments, fintech or embedded finance products is a plus

About Treatwell

We're a team of 800+ people working every day to transform the beauty industry across Europe. We've built the leading salon management software, connected to Europe's number one marketplace, helping thousands of professionals run and grow their business.

The numbers speak for themselves:

• Over 95,000 partner salons
• Present in 14 countries
• More than 23.5 million bookings every year

And the best is yet to come. If you want to join an international, innovative and fast-growing company where your work has a real, visible impact... join us!

We’ll treat you with:

💰Compensation: A competitive base salary and bonus package.

🌍Location & flexibility: Based in London, Milan or Amsterdam, working closely with teams across all our European markets.

💻Work tools: All the tools and technology you need to do your best work.

🚀Impact: A rare opportunity to build and own a new growth engine for Treatwell from the ground up.

Salary: €90K – €140K (depending on experience)

Equal opportunities

At Treatwell we're committed every day to creating and maintaining an inclusive workplace, built on mutual respect and valuing everyone's uniqueness. We offer equal opportunities to all our candidates and employees, without any form of discrimination.

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