Marketing Manager – Italy

Spotify is looking for a Marketing Manager to develop and implement our consumer marketing strategy in Italy. This is a hands-on, high-impact role for someone who can set strategy, lead integrated campaigns, develop unique in-real-life experiences, and make Spotify one of the most talked-about brands in the country.

Growing the Spotify brand and business in Italy demands genuine cultural fluency, a deep understanding of what resonates across social platforms, solid experience bringing IRL experiences to life, and the ability to turn insights into bold, locally relevant campaigns that grow our listener base and strengthen our connection with fans and artists.

The ideal candidate thrives in a fast-paced environment, excels at collaborating across diverse teams, and is deeply committed to shaping culturally resonant initiatives for young music fans. Reporting to the Marketing Lead for Southern Europe, you'll collaborate closely with cross-functional teams — including the Global Marketing Team, Music, PR, Growth, and Podcasts — to craft campaigns that resonate with diverse audiences and align with our brand vision and KPIs.

What You'll Do

• Develop and implement integrated marketing campaigns across digital, social, OOH, experiential, and earned media — with ideas designed to spark conversation and deliver brand and business impact.
• Localise global campaigns for Italian audiences, ensuring every activation reflects genuine cultural relevance rather than simple translation.
• Use audience insights, market intelligence, and campaign performance data to inform decisions and continuously optimise marketing effectiveness.
• Partner closely with the Italian Music team to develop campaigns and events that support local creators.
• Lead project management of local IRL events and experiential activations, managing all internal and external stakeholders end to end.

Who You Are

• 6+ years of experience in marketing or event management within tech, entertainment, or a related field.
• Highly organised with strong project management skills and the ability to thrive in a fast-paced, unstructured environment.
• Passionate about entertainment and deeply immersed in content — up to date with the latest trends and best practices in digital and social marketing.
• A creative and innovative thinker with a strong aesthetic sensibility and a love for great copy and sharp communication.
• Fluent in both Italian and English, with strong written and verbal communication skills in both.
• Experience in event production and negotiations with external partners.
• A natural collaborator who can work effectively with cross-functional, cross-regional teams and drive consensus.

Where You'll Be

• This role is based in Milan, Italy.
• We offer you the flexibility to work where you work best, with 2–3 days per week in the office.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

 

At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.